The competition
rewards platform that
keeps your players
coming back for more.

Gift cards, cashback, affiliate offers and open banking - fully managed and live in an hour. Turn entrants into repeat players, and everyday spending into free entries and a new revenue line.

Tillo and Spendstream
Shopper using a branded competition rewards platform
~12%
Customers engaged
14.46%
Transact on their first visit
£30
New revenue per customer
£380
Savings for each customer

Results observed collectively across all clients. Individual results will vary.

4,000+ UK brands
your customers love.

Let customers earn additional entries or rewards when they spend with supermarkets, fashion, entertainment and other familiar brands.

Built for competition platforms.

If your business runs on entries, engagement and repeat participation, a rewards layer keeps players warm between draws - without your team building it.

Operators whose growth depends on repeat entries and an engaged, returning player base.

Businesses running regular competitions where engagement dips between events.

Membership-based draw clubs wanting to add everyday value beyond the draw itself.

Fundraising draws looking to reward supporters and deepen lifetime engagement.

Not sure if you’re a fit? Book a 30-minute founder call with Bradley. If it’s not the right match, he’ll let you know.

The problem we solve

Three reasons engagement keeps slipping between draws.

You know rewards would help. Here’s why a programme stays on the roadmap.

1

Engagement spikes at the draw, then drops

Players show up when there's a draw running and disappear in between. Keeping them active across the gaps is the hard part — and it's where lifetime value is won or lost.

2

Acquisition is expensive and players churn fast

You pay to win an entrant, they play once, and they're gone. Without a reason to return, every draw starts the acquisition cycle again.

3

Revenue is tied to entries alone

Income rises and falls with ticket sales. There's no secondary line that earns from the base you've already built.

Rewards that keep players coming back.

We deliver the full programme in an hour - integrations, merchant relationships and operations handled. You watch the metrics that matter move.

Players who come back between draws

Rewards give entrants a reason to return when no draw is running - repeat visits climb and your base stays warm.

A new revenue line from your existing book

Merchant commission share earns income from players you’ve already won. The programme that retains them pays for itself.

Man using competition rewards while shopping

Retention that costs less than acquisition

A rewards layer rewards loyalty at a fraction of paid acquisition cost - same base, more activity, lower churn.

Free-entry mechanics, fully managed

Tie everyday spending to free draw entries. Merchant relationships, fraud rules and fulfilment all handled by us.

Two ways to deploy

Built around how your team works.

Some operators want the whole rewards experience turnkey and branded as theirs. Others want to keep their UX and integrate behind the scenes. We support both.

White-label platform

The complete experience, branded as yours. Live in about an hour, no developer time.

Spendstream white-label rewards platform

What you get:

  • A fully branded customer-facing rewards experience
  • UI, copy, and visual identity matching your brand
  • End-to-end customer journey delivered by Spendstream
  • Live in approximately one hour

You handle:

  • Brand approval on visual configuration
  • Linking to the white-label experience from your app or website
  • Promoting the programme to your customers

Best for:

Competition operators that want a fast launch, a branded rewards journey and minimal demand on their product team.

Learn more about white-label

API integration

Spendstream’s rewards engine inside your UX. Full control of the customer-facing experience.

Spendstream rewards API integration

What you get:

  • Full access to Spendstream's rewards API
  • Complete control of the customer-facing experience
  • Same merchant network and operational backend
  • Integration timing depends on your build, typically days to weeks

You handle:

  • UI and UX of the rewards experience in your product
  • API integration work (we provide full documentation and support)
  • Customer-facing copy, journey design, presentation

Best for:

Operators with development capacity that want rewards embedded in account, wallet or entry journeys they control.

Learn more about API integration
Both options share the same merchant network, fraud protection, open banking AIS capability, and managed operations. The choice is about how you want to integrate it, not what's behind it.

From integration to live rewards in days, not quarters.

Our four-step rollout is built for real operational life - no developer sprints, no drawn-out procurement, no surprise scope.

Spendstream white-label rewards programme on a mobile phone
1

White-label integration in about an hour, or API on your own timeline. Both supported, no developer sprint required for white-label.

2

Your branding, your reward rates, your merchant mix. Anonymised data architecture, built for consumer-data-sensitive environments.

3

Connect spending across 4,000+ UK brands with additional entries, cashback or other rewards inside your existing customer journey.

4

We handle operations, fraud, merchant relationships and ongoing optimisation. You watch engagement, retention and revenue move.

Turn spending behaviour into more reasons to play.

Customer using a digital rewards app and payment card

With the entrant’s consent, transaction patterns can identify the retailers they already use and translate eligible spending into additional entries, cashback or other rewards.

That creates useful reasons to return between headline draws, increasing participation frequency without relying entirely on paid acquisition.

What AIS unlocks

Personalised rewards, not generic cashback.

1

Targeted offer serving

Customers see offers from brands they actually shop at, not generic ‘cashback at 100 retailers’. Higher relevance, higher engagement, higher commission yield.

2

Customer insight

Transaction patterns reveal what your customers care about beyond their interaction with your product - useful for personalisation across your whole experience.

3

Anonymised by design

AIS data is processed in an anonymised architecture. Behaviour informs offer serving without exposing PII to your compliance review.

Case studies

Programmes already in flight.

Our flagship competition-platform deployment, plus proof the same approach works across sectors.

Raffle House

Competitions / Prize Draws

Raffle House

Live with Spendstream since July 2025, Raffle House has a complete rewards programme integrated into its customer experience.

+40%

Gift card AOV uplift

£56.12

Avg. basket spend

~12%

Customers engaged

Read the Raffle House case study

Aslan

Fintech / Employee benefits

Aslan
Aslan employee rewards platform preview

Spendstream powers the retail-rewards layer within Aslan’s employee financial-wellbeing platform.

Fintech

Sector relevance

Multi-use

Benefits + rewards

Live

Operating today

Read the Aslan case study

How Spendstream compares

See how Spendstream compares with building the infrastructure needed to connect everyday spending with entries and customer rewards.

Spendstream
vs integrating with affiliate networks
vs integrating with reward APIs
vs integrating with enterprise platforms
Pricing model
Transparent monthly fees - starting at £800
No monthly fee - huge dev cost
Varying monthly fees
Non-transparent pricing
Time to live
programme
Hours (1 hour integration)
Weeks-months (gaining brand approvals)
Days (gaining brand approvals)
Months (custom building and integrating)
Service model
Fully managed, founder led
Self-serve
Partially managed
Fully managed
Gift cards
Tillo (best in market)
N/A
Available
Available
Affiliate
aggregation
9 networks integrated
Individual network integrations
N/A
Only the largest networks integrated
Delivery options
White-label or API (gift cards and affiliates)
API only (DIY)
White-label or API (gift cards only)
White-label or API

Transparent monthly fees - starting at £800

Hours (1 hour integration)

Fully managed, founder led

Tillo (best in market)

9 networks integrated

White-label or API (gift cards and affiliates)

No monthly fee - huge dev cost

Weeks-months (gaining brand approvals)

Self-serve

N/A

Individual network integrations

API only (DIY)

Varying monthly fees

Days (gaining brand approvals)

Partially managed

Available

N/A

White-label or API (gift cards only)

Non-transparent pricing

Months (custom building and integrating)

Fully managed

Available

Only the largest networks integrated

White-label or API

Three reasons competition
platforms choose us.

Proven on competition platforms

Raffle House runs Spendstream live — the same prize-draw mechanic, free entries and everyday rewards your players would get.

Operations handled between every draw

We handle merchant integrations, tracking and fulfilment, allowing your team to focus on competitions, customer acquisition and repeat participation.

A Tillo Trusted Partner

We partner deeply with Tillo, the category-leading gift-card provider. Tillo runs the gift-card layer; we run the managed programme on top.

Founder quote

I’ve spent 20 years building rewards businesses. I started Spendstream because every competition operator I talked to was running into the same gap — rewards infrastructure built for enterprise budgets, not for the mid-market businesses who need it most. We’re closing that gap.

Bradley Blake
Founder & CEO, Spendstream. Previously founded Network B (acquired by Finfare, 2023). Earlier career at Quidco, Intu, Pentland.
Bradley Blake, founder and CEO of Spendstream
Book a founder demo

See how rewards could increase repeat participation.

In a 30-minute founder call, Bradley will map the reward mechanics, merchant model and rollout route to your current competition journey.

Book a 30-minute call