More value from the money employees already spend.

Aslan is a card-powered employee reward, recognition and financial wellbeing platform. It partnered with Spendstream to power enhanced retailer rewards behind the scenes.

Employees save on everyday shopping at major supermarkets and household brands, all within Aslan’s own branded experience.

Case study by Bradley Blake, Founder and CEO · Published · Updated

  • Major supermarkets and household brands
  • Embedded behind Aslan’s own app
  • Retailer access and operations managed by Spendstream
Employee using Aslan rewards on a mobile phone
Employee accessing a mobile benefits platform
The challenge

Meaningful savings at the brands employees actually use

Aslan wanted to give its users genuine savings at the retailers they already shop with. But delivering a comprehensive retailer rewards programme takes far more than a list of offers.

More than a list of offers

A useful programme needs the right technology, retailer relationships, managed journeys and an attractive proposition that stays fresh over time.

The solution

A managed retail rewards layer, behind Aslan’s brand

Spendstream provides enhanced rewards and cashback at leading supermarkets, retailers and online brands, while Aslan keeps full ownership of the employee experience.

Branded as Aslan

A white-label, embedded experience. Aslan owns the employee relationship; Spendstream operates the specialist rewards capability underneath it.

Built for everyday spend

Value on essential, recurring expenditure benefits employees regardless of age, income or interests.

Employee using a mobile rewards programme

Supermarkets and household brands

Enhanced rewards at frequently used retailers make the benefit relevant to a broad workforce, not just occasional purchases.

One specialist partner

Spendstream manages the technology, retailer access and ongoing operations, so Aslan never has to become a rewards aggregator itself.

The message to the employee

“The shopping you already do, now worth more - at the supermarkets and brands you use every week.”

Why Spendstream

Why Aslan chose Spendstream

Aslan chose Spendstream for its rewards technology, established retailer access and managed-service model: the combination that lets a partner launch and operate a sophisticated rewards proposition without building the retailer ecosystem itself.

Established retailer access

A broad mix of supermarkets, household names and online retailers makes the proposition useful in employees’ everyday lives.

The outcome

A stronger rewards proposition, none of the complexity

By partnering with Spendstream, Aslan strengthened its rewards proposition without taking on the burden of building and managing the underlying retailer ecosystem.

Value at the brands that matter

Additional savings for employees at major supermarkets and household brands they use every week.

Less to build and manage

Reduced internal resource, with a scalable partner to expand and evolve the programme over time.

Room to grow

Built to grow with Aslan

The partnership is designed to add more value for employees while keeping the operational load with Spendstream.

More brands, more value

The programme can expand and evolve through a scalable rewards partner, without new technical or commercial overhead for Aslan.

A shared purpose

Both businesses are focused on making rewards useful in the real world: on the shopping and household spend that form part of everyday life.

The model

Delivered as white-label or via API

Aslan launched with Spendstream embedded behind its own app: the managed, white-label route, with the customer-facing experience remaining unmistakably Aslan. The same rewards engine is also available via API.

White-label platform

Fully managed and branded as yours, live in about an hour with no developer time - the route Aslan took.

Spendstream white-label rewards platform
Learn more about white-label

API integration

Build the same rewards engine directly into your own product or app, with full control of the experience.

Spendstream rewards API integration
Learn more about API integration
Both routes use the same retailer network, fraud controls and managed operations. The choice is how the rewards experience should connect with your product.
Book a founder demo

Could this work for your platform?

If your users spend on everyday essentials, there’s a more valuable rewards proposition in it - managed end to end. A 30-minute demo shows exactly what a programme like Aslan’s could look like for you.

Tillo Trusted Partner
White-label or API
Managed rewards programme
  • Tillo Trusted Partner
  • White-label or API
  • Managed rewards programme